Last updated: 3 March 2022

Privacy Policy

We value your ("User," "You," or "Your") privacy and recognize the sensitivity of your personal information (personal data). We are committed to protecting your personal information and using it only as appropriate to provide you with the best possible service, products, and opportunities, as described in this Privacy Policy.

This Privacy Policy explains the online information practices of Next Vision Limited (collectively, “Company,” “Next Vision,” “Next Vision Limited,” “we,” “us,” or “our”) which hosts the website of and the mobile application Picture Fish (collectively, the “Application”). We think it is important to explain what information we collect, what we do with it and to describe the rights you will have with respect to your personal information processed by us. Next Vision strictly complies with the applicable data protection laws and regulations, in particular with the provisions of the EU General Data Protection Regulation (“GDPR”). Next Vision is the data controller for the purposes of the GDPR and any relevant local legislation.

Please note that when using the Application, this Privacy Policy should be read in conjunction with our Terms of Use. By accessing the Application, you acknowledge that the Privacy Policy and the Terms of Use govern your use of the Application.

Privacy and personal data protection principles vary from one country to another. When you access or visit a third-party website or application, you are subject to the privacy policy of that website or application. Please read the third party’s privacy policy to determine the privacy practices that apply to information or data maintained by the website or application.

I. What Information We Collect and How It Is Used

We may collect and hold personal information related to you that is necessary for the purpose of conducting our business, including (without limitation) to deliver products, services or information, improve our services to offer better experience, and to fulfil our regulatory obligations. We will tell you when we ask for your personal information whether it is a statutory or contractual requirement to give us the information and the consequences of not providing the information.

To undertake above goals, we may collect the following personal information related to our users:

When using the Application, we collect the personal information described below to enable convenient use of the functions. If you use our Application, we collect the following data, which is technically necessary for us to offer you the functions of our mobile app and to ensure its stability and security (legal basis: Art. 6 (1) lit. b) GDPR - performance of contract and Art. 6 (1) lit. f) GDPR – legitimate interest):

Furthermore, we require your device identification, unique number of the end device (IMEI = International Mobile Equipment Identity), unique number of the network subscriber (IMSI = International Mobile Subscriber Identity), mobile phone number (MSISDN), MAC address, name of your mobile end device, email address.

User profile: If you are a user of the Application, creating a user profile is optional. If you register for a user account with the Application, we may collect certain information such as your e-mail address, username and password. You can also use your social media login (such as sign in with Apple) to register with us. Note, however, that we do not collect information from your social media account.

User content: We will collect any user content you create, share, or post to the Application, which may include information contained in your user account, as well as photos or other (image) files and associated metadata. Please note that other users of the Application may be able to download and extract any images shared publicly on the Application.

Do not provide financial account numbers, social security numbers, pictures of other individuals, information regarding your health status or of other individuals or any other sensitive or confidential information via the Application.

We may also collect information that you submit when you contact the customer support, or otherwise submit information to the Company, including email address, and other information submitted during your use of the Application.

Financial Data: We utilize Apple and Google to process all financial transactions and Next Vision is not provided with any personal information related to your transaction.

Device and Internet Usage: If you download the Application, we may collect information from your device, including identifiers to help us identify your device’s hardware and operating system. Device information may be accessed using industry standard identifiers such as those approved by your device operating system manufacturer.

We may also collect information when you use our App, such as version of the App, device information (brand, model), OS information (name, version), language, provider name, signal strength (UMTS, LTE), Wi-Fi signal strength, SD-card use, and information on type of use (e.g. which functions were used and when).

We also may collect personal data by cookies as outlined below (see Section II).

II. Cookies

Our app/website uses cookies and other similar technologies such as pixels/web beacons, SDKs, fingerprinting, location identification technologies (“Cookie”): Cookies are small files which, when placed on your device, enable the platform to provide certain features and functionality. We and our service providers use cookies to automatically collect information, measure and analyze which pages you click on and how you use the application, enhance your experience using the application, improve our services. Cookies may include information such as your login or registration identification, user preferences, time spent on a website and pages visited. We may also use third-party tracking technology to record similar information regarding you and your activity on the Application.

Additionally, we allow our service providers (including analytics vendors and advertising networks) to collect information about your online activities through cookies. These third parties may use this information to display advertisements on our application and elsewhere online tailored to your interests, preferences, and characteristics. We are not responsible for the privacy practices of these third parties, and the information practices of these third parties are not covered by this Privacy Policy.

Some devices may offer a “Do Not Track” feature, however, our Application does not respond to “Do Not Track” signals.

Before we use cookies, which are not strictly necessary for the operation of our app/website or provision of our services, we obtain consent from you according to Art. 6 (1) lit. a) GDPR.

How to manage cookies

You can change your cookie preferences at any time by clicking on the cookie management tool implemented on our Application/Website.

Current versions of web browsers also offer user controls regarding the placement and duration of both first- and third-party cookies. You can find information about this and find more information about cookies at If you are interested in more information about behavioural advertising especially how to opt-out of these cookies, please visit

  1. Google Analytics

We use Google Analytics, a web analytics service which uses cookies. Google Analytics is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, U.S. We use the service to collect information about your use of and your activity on the Application. The information generated by the cookies about your use of the application is transmitted to a Google server in the U.S. and stored there. Google Analytics cookies are stored, and your relevant personal data is processed based on your consent according to Art. 6 (1) lit. a) GDPR. The cookies have a lifespan of 13 months and will be deleted automatically after that.

Please note that the data processing is essentially carried out by Google LLC and Google may use your data collected by the cookies for own purposes, e.g. profiling and will combine it with other data such as your Google Account.

For more information about how Google processes your data and Google’s approach to privacy as well as implemented safeguards for your data, please see:

  1. Adjust

We use Adjust, an analytics service which uses cookies. Adjust is operated by Adjust GmbH, Saarbrücker Str. 37A, 10405 Berlin, Germany.

Adjust provides mobile analytics and attribution services that enable us to measure and analyze the effectiveness of marketing campaigns, certain events and actions within the Application. Adjust’s data practices are governed by the Adjust Privacy Policy. We send information of user device ID, download/purchase/cancel activities to Adjust for the purposes above.

For more information on how Adjust processes your personal information please see Adjust’s privacy policy: If you want to opt-out of tracking by the Adjust technology for mobile app tracking as a whole, please see:

General note

For performance/analytics cookies data processing is often essentially carried out by the provider (third party, e.g. Google Analytics) which uses the collected personal data (not anonymous) also for own purposes (e.g. profile creation, and combination with other user data such as search history, personal accounts, usage data from other devices and all other data that provider has already about the user). Please note that the collected personal data is also often transferred and stored in countries where local authorities may have access to the data (like in the U.S., e.g. Google Analytics)

III. How Personal Information Is Used

Purpose Legal Basis
To provide support and to respond to your requests and enquiries We have a legitimate interest to respond to your requests and inquiries for ongoing business administration, Art. 6 (1) lit. b) and f) GDPR.
To deliver the Application’s services and to assist you while you use the Application The processing is necessary for the performance of the contract with you, Art. 6 (1) lit. b) GDPR and we have a legitimate interest in providing assistance while using the Application, Art. 6 (1) lit. f) GDPR.
To personalize your visits to the Application You have given consent to the processing, Art. 6 (1) lit. a) GDPR.
To improve the Application by helping us understand who uses the Application and how it is being used You have given consent to the processing, Art. 6 (1) lit. a) GDPR; we have a legitimate interest in improving our Application, Art. 6 (1) lit. f) GDPR.
To share data with our service providers, such as those that host data for us, including Amazon Web Services We have a legitimate interest in using vendors to provide our business services, Art. 6 (1) lit. b) and f) GDPR.
To share data with our affiliates We have a legitimate interest to share data with our affiliates to provide our business services, Art. 6 (1) lit. b) and f) GDPR.
To market our products and services as well as enable third parties to provide advertisements to you via the Application You have given consent to the processing, Art. 6 (1) lit. a) GDPR.
To send emails and push notifications to existing customers/users for own similar goods and services provided that customers/users have been properly informed beforehand and can cancel such messages/notifications at any time. We have a legitimate interest in sending emails and push notifications to existing customers/users for own similar goods and services, Art. 6 (1) lit. f) GDPR.
To respond to law enforcement organization, or other government officials where we have a legal obligation, including complying with legal demands and complying with production and court orders. We will notify user of the information request or submission as, and if, allowed. The processing is necessary for compliance with a legal obligation to which we are subject, Art. 6 (1) lit. c) GDPR.
The day to day running and management of the business including to monitor, maintain and improve the processes, information and data, technology and communications solutions and services we use. We have a legitimate interest to manage our business including to maintain ongoing operations and to improve and strengthen our operations, Art. 6 (1) lit. f) GDPR.
Protecting our legal rights and interests. We have a legitimate interest for protecting our legal rights and interests, Art. 6 (1) lit. f) GDPR.
Sharing your personal information with third parties that acquire or are interested in acquiring all or part of our assets or shares, or that succeeds us in carrying on our business. We have a legitimate interest for sharing your information for that purpose, Art. 6 (1) lit. f) GDPR.

Your Right to Object - Please note that you have a right to object to processing of your personal information where that processing is carried out for our legitimate interest.For more information about your other data subject rights please see below in section VI.

IV. Information That Is Not Covered by This Privacy Policy

We may allow you to communicate with other users of the Application and post information using message boards and other similar features available through the Application. NONE of the information that you provide using these features is protected by this Privacy Policy. You should consult the privacy practices of these third parties before sharing your information with third parties.

V. Data Retention

We retain your personal information for as long as it is necessary and relevant for the purposes described in this policy. The criteria used to determine the retention periods include: (i) how long the personal information is needed to provide the services and operate the business; (ii) the type of personal information collected; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the personal information (e.g., mandatory legal data retention periods, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes).

VI. Your Rights

If you are situated in the EU you have the right (subject to certain limitations) to ask us: (i) for access to and a copy of your personal information that we hold (Art. 15 GDPR); (ii) to update or correct your personal information in order to make it accurate (Art. 16 GDPR); (iii) to delete your personal information from our records in certain circumstances (Art. 17 GDPR); (iv) to object to us processing your personal information in certain circumstances (e.g. in case we process your data for direct marketing purposes - Art. 21 GDPR); (v) to restrict the processing of your personal data in certain circumstances (Art. 18 GDPR) and (iii) that some of your personal information is provided to you or sent to another data controller in a commonly used, machine readable format (Art. 20 GDPR).

Where we are relying on your consent to process your personal information, you have the right to withdraw your consent to this use at any time.

Your rights may be limited in some situations – for example, where we can demonstrate that we have a legal requirement to process your data or if making the information available to you would reveal personal data about another person or if we are legally prevented from disclosing such information. In some instances, this may mean that we are able to retain data even if you withdraw your consent.

All requests should be made using the contact details set out below. Please note that if you request that your personal information be deleted, you may no longer be able to access or use certain parts of the Application. We will respond to your request in writing, or orally if requested, as soon as possible and within one month at the latest after receipt of your request. In exceptional cases, we may extend this period by two months, in this case we will tell you why. We may request proof of identification to verify your request. For more details in relation to your rights, including how to exercise them, please contact us using the contact details below.

You also have the right to lodge a complaint with a supervisory authority, in particular the data protection authority in the EU Member State of your habitual residence or place of work.

California residents may request certain information about our disclosure of personal data during the prior calendar year to third parties for their direct marketing purposes. We do not share your personal data with third parties or corporate affiliates for their direct marketing purposes.

We do not sell personal information to third parties for their own business/commercial uses.

VII. Security

We maintain security standards and procedures designed to prevent unauthorized access to your data by anyone, including our staff. We use commercially reasonable means such as (but not limited to) data encryption, firewalls and server authentication to protect the security of your personal information. The Company and our staff and any third parties hired to provide support services will be required to observe our privacy standards and to allow us to audit them for compliance. However, no information security defenses are impenetrable, and we cannot guarantee the security of our applications, servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.

VIII. With whom will we share your personal information with?

We may share your personal data with third parties, e.g. Affiliates of Next Vision (meaning any company, corporation or other entity that directly or indirectly controls, or is controlled by, or is under common control with Next Vision) for technical or customer service etc.

Personal data may be shared with government authorities and/or law enforcement officials if required for the purposes above, if mandated by law or if required for the legal protection of our legitimate interests in compliance with applicable laws. Personal data may also be shared with third party service providers, who will process it on behalf of Next Vision for the purposes described above.

If the business is sold or integrated with another business, your details may be disclosed to our advisers and any prospective purchaser’s adviser and may be passed to the new owners of the business.

IX. International Data Transfers

Personal information that we collect from you may be transferred and stored by us or our service provider(s) outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who works for us or for one of our suppliers.

The Application is hosted in the United States of America (U.S.). Therefore, personal information collected from you, including via the Application, will be transferred to the U.S. Your personal information will also be transferred to Next Vision Affiliates in Hangzhou..

Where information is transferred outside the EEA, and where this is to a stakeholder or vendor in a country that is not subject to an adequacy decision by the EU Commission, personal information is only transferred in accordance with chapter five of the GDPR. Any data is therefore adequately protected, e.g. by data protection agreements, EU Commission approved standard contractual clauses or a vendor's Processor Binding Corporate Rules. A copy of the relevant mechanism can be provided for your review on request.

Please do not use the Application if you do not agree to the transfer and processing of your personal information in the countries listed in Section IX if it is illegal to do so in your home country.

X. Children’s Privacy

Our Application is intended exclusively for persons over 16 years of age. We do not knowingly collect personal information from children under the age of 16, and in the event that we learn that a child under the age of 16 has provided information to us, we will delete that information as soon as possible.

XI. Changes

This Privacy Policy sets out our current policies and demonstrates our commitment to your privacy. We may change the content or services found on the Application at any time, and consequently our Privacy Policy may change at any time in the future and will be updated from time to time. Whenever we make changes to this Privacy Policy that are important for you to know about, we will post the updated Privacy Policy at this link.

XII. Your Queries

If you have any queries regarding privacy issues or if you wish to exercise your data rights as described above, please contact us (see contact details below). To ensure that we carry out your instructions accurately, to help us continually improve our service and in the interests of security, we may monitor and/or record your telephone calls with us.

Our contact information:

Next Vision Limited